Domino’s Latest Digital Offering Is A Video Game

Domino’s has led the pack regarding brand tech innovation. Offering to order meals via Twitter, emoji and Google Home. But, they have outdone themselves this year with a Rube Goldberg-themed spot that aired last week.

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April 11, 2018

Alongside the new ad, the brand adds another digital offering to its oeuvre–a video game: “Piece of the Pie.”  It offers six physics-themed challenges that further build out the Rube Goldberg world. Players control gizmos like a pizza-cutter mobile through challenging roller-coaster and pinball-inspired obstacles.

The campaign promotes the brand’s loyalty program, which lets customers earn points through ordering in-store, online or by the phone.

Check it out here!